13 August 2025
Gemini will remember this, so it’s time to check your privacy settings.
As Gemini is increasingly woven into the fabric of Google, the way the chatbot accesses and interacts with your data is in a constant state of flux. Today, Google is announcing several big changes to how its AI adapts to you, giving it the ability to remember more details about your chats for improved answers. If that's a concern, Google also has a new temporary chat option that won't affect the way Gemini thinks about you.
You might recall several months back when Google added a "personalization" option to the Gemini model selector. This mode leaned on your Google search history to customize responses, a feature that did not seem to appeal to many Gemini users. Google later dropped that mode, but a new attempt at customization is now rolling out. Gemini is getting an option called Personal Context. When enabled, the chatbot will remember details about your past conversations, adapting its replies without being specifically prompted.
Google claims Personal Context will produce more relevant responses, particularly when you ask the chatbot to make recommendations. This is separate from the saved instructions feature, which allows you to provide explicit instructions for Gemini to be used in crafting outputs. This does have the potential to make Gemini feel more engaging, but that's not always a good thing. AI chatbots that get too friendly with the user can reinforce misconceptions and lead to delusional thinking, something we've seen distressingly often with AI models.
Credit: Google
To start, this feature will be available with the Gemini 2.5 Pro model, but you won't get customization in the Eurpean Union,the UK, or Switzerland. It's also limited to users over the age of 18. Google says it will eventually release this feature in additional regions and with support for the more efficient Gemini 2.5 Flash model. You can turn Personal Context on and off at will from the main settings page.
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