Google Pixel 10 series review: Don’t call it an Android

After 10 generations of Pixels, Google's phones have never been more like the iPhone, and we mean that both as a compliment and a gentle criticism. For people who miss the days of low-cost, tinkering-friendly Nexus phones, Google's vision is moving ever further away from that, but the attention to detail and overall polish of the Pixel experience continue with the Pixel 10, 10 Pro, and 10 Pro XL. These are objectively good phones with possibly the best cameras on the market, and they're also a little more powerful, but the aesthetics are seemingly locked down.

Google made a big design change last year with the Pixel 9 series, and it's not reinventing the wheel in 2025. The Pixel 10 series keeps the same formula, making limited refinements, not all of which will be well-received. Google pulled out all the stops and added a ton of new AI features you may not care about, and it killed the SIM card slot. Just because Apple does something doesn't mean Google has to, but here we are. If you're still clinging to your physical SIM card or just like your Pixel 9, there's no reason to rush out to upgrade.

A great but not so daring design

If you liked the Pixel 9's design, you'll like the Pixel 10, because it's a very slightly better version of the same hardware. All three phones are made from aluminum and Gorilla Glass Victus 2 (no titanium option here). The base model has a matte finish on the metal frame with a glossy rear panel, and it's the opposite on the Pro phones. This makes the more expensive phones a little less secure in the hand—those polished edges are slippery. The buttons on the Pixel 9 often felt a bit loose, but the buttons on all our Pixel 10 units are tight and clicky.