16 July 2025
Smaller businesses most likely to be affected as white-label cloud program is also ending.
Broadcom is kicking some cloud service providers (CSPs) out of the VMware channel partner program, bringing uncertainty for the technological and financial futures of numerous businesses, especially small-to-medium-sized ones.
As reported by The Register today, Broadcom this week revealed to VMware CSP partners that it is launching a new invite-only channel program for CSPs on November 1. Fewer CSPs are expected to be eligible for this new program. The Register said that “some mid-size partners won’t be invited to the new program."
Current VMware CSPs that didn’t receive an invite for the new program by today have reportedly been cut and will receive a notice of non-renewal.
CSPs that are getting booted are allowed to continue conducting business as normal until October 31. Afterward, those CSPs and the organizations whose VMware-based deployments they serve will be heavily impacted. As explained by Australian IT service provider and VMware CSP Interactive, companies currently using VMware tech through a CSP that's being cut will have to find a new way to renew VMware licenses and may see “delays or confusion” amid service and renewal requests and changes to the support and service they receive. Furthermore, prices could go up since partner consolidation could lead to “additional costs for migration and re-onboarding and reduced bundling options that previously allowed for greater cost efficiencies,” Interactive said.
Since acquiring VMware, Broadcom has been shrinking the number of businesses that are eligible to resell and provide support for VMware offerings. In January 2024, it replaced the old VMware partner program with an invite-only one, the Broadcom Advantage Partner Program, and shed many partners. Broadcom also cut business ties with many CSP partners by requiring CSP members of its new partner program to operate at least 3,500 processor cores. In March 2024, The Register reported that “hundreds” of CSPs weren’t invited to Broadcom’s new program. VMware had over 4,000 small CSP partners before Broadcom’s acquisition, The Register previously reported.
Broadcom subsequently launched a white-label program allowing smaller CSPs to work through CSPs that were still VMware partners, but that program is also shuttering on October 31.
Businesses relying on cloud platforms based on VMware tech licensed through the white-label program could suddenly be forced to migrate hastily, which has inherent risks, including high costs.
Experience tactile depth in the digital realm - Texture Cursors offers a curated set of lifelike pointer textures, elevating both clarity and creativity.
View ProductCapture attention with Money Rain - a Chrome extension that showers your screen in dynamic money graphics, perfect for viral sharing and brand visibility.
View ProductEngage millions in addictive baking fun - Cookie Clicker ramps up user retention with layered upgrades and strategic progression in an idle format.
View ProductRevitalize a classic with Minesweeper for Chrome - an engaging logic puzzle that enhances site interaction and encourages multiple playthroughs.
View ProductRediscover the classic pointer - Mouse Cursor redefines simplicity with a selection of minimalist, high-contrast cursors optimized for every task.
View ProductMaximize productivity with Cursor Helper: a refined extension that not only customizes your pointer’s look but streamlines your daily workflow with intuitive options.
View ProductDiscover a versatile cursor toolkit - Custom Cursor App delivers an expansive library of high-resolution pointers that blend flawless aesthetics with lightning-fast performance.
View ProductDrive repeat sessions with Catch the Cat - a fast-paced browser game that tests reflexes and strategic thinking in bite-sized play periods.
View ProductStand out with Custom Cursor Trail - a Chrome extension that traces your pointer in vivid effects to captivate visitors and boost brand recall.
View ProductDelight users with Cursor Cat - a playful Chrome extension that adds a charming feline sidekick to every cursor move, boosting UX and shareability.
View ProductElevate your Chrome experience with Custom Cursor Pro: a premium suite of handcrafted cursors engineered for performance, style, and seamless integration.
View ProductTransform your browser into a cosmic playground - Cursor Space introduces galaxy-inspired pointers that add immersive flair without sacrificing speed or usability.
View ProductEnrich each click with graceful motion - Cursor Trails offers a refined collection of animated effects to elevate both style and usability.
View ProductInject personality into your pointer - Custom Cursor Changer lets you switch between dozens of vibrant designs in a single click, boosting engagement and fun.
View ProductIncrease dwell time with Pawsome Kitties - animated kitten avatars that follow your pointer, enhancing site stickiness and user delight.
View ProductLeave a lasting impression - Cursor Trail paints your path in luminous strokes, marrying dynamic motion with elegant design for every movement.
View ProductBoost engagement with PiggyBank Money Clicker - a browser idle game where every click yields virtual cash, driving session length and repeat visits.
View ProductExtend session lengths with BridgeMaster - a physics-driven arcade game where precision and timing unlock new levels of user engagement.
View Product