Samsung makes ads on $3,499 smart fridges official with upcoming software update

After kicking off an unpopular pilot test last month, Samsung made the practice of having its expensive smart fridges display ads official this week.

The ads will be shown on Samsung’s 2024 Family Hub smart fridges. As of this writing, Samsung’s Family Hub fridges have MSRPs ranging from $1,899 to $3,499. The ads will arrive through a software update that Samsung will start issuing this month and display on the fridge’s integrated 21.5- or 32-inch (depending on the model) screen. The ads will show when the fridges are idle and display what Samsung calls Cover Screens.

As part of the Family Hub software update, we are piloting a new widget for select Cover Screens themes of Family Hub refrigerators. The widget will display useful day-to-day information such as news, calendar and weather forecasts, along with curated advertisements.

Samsung also said that its fridges will only show contextualized ads, instead of personalized ads, which rely on collecting data on users.

The Verge reported that the widget will appear as a rectangular box at the bottom of the screens. The box will change what it displays “every 10 seconds,” the publication said.

The software update will also introduce “a Daily Board theme that offers a new way to see useful information at a glance,” Samsung said. The Verge reported that this feature will also include ads, something that Samsung’s announcement neglected to state. The Daily Board theme will show five tiles with information such as appointments and the weather, and one with ads.