What to expect (and not expect) from yet another September Apple event

Apple's next product event is happening on September 9, and while the company hasn't technically dropped any hints about what's coming, anyone with a working memory and a sense of object permanence can tell you that an Apple event in the month of September means next-generation iPhones.

Apple's flagship phones have changed in mostly subtle ways since 2022's iPhone 14 Pro added the Dynamic Island and 2023's refreshes switched from Lightning to USB-C. Chips get gradually faster, cameras get gradually better, but Apple hasn't done a seismic iPhone X-style rethinking of its phones since, well, 2017's iPhone X.

The rumor mill thinks that Apple is working on a foldable iPhone—and such a device would certainly benefit from years of investment in the iPad—but if it's coming, it probably won't be this year. That doesn't mean Apple is totally done iterating on the iPhone X-style design, though. Let's run down what the most reliable rumors have said we're getting.

The iPhone 17

Apple's vanilla one-size-fits-most iPhone is always the centerpiece of the lineup, and this year's iteration is expected to bring the typical batch of gradual iterative upgrades.

The screen will supposedly be the biggest beneficiary, upgrading from 6.1 inches to 6.3 inches (the same size as the current iPhone 16 Pro) and adding a high-refresh-rate ProMotion screen that has typically been reserved for the Pro phones. Apple is always careful not to add too many "Pro"-level features to the entry-level iPhones, but this one is probably overdue—even less-expensive Android phones like the Pixel 9a ship often ship with 90 Hz or 120 Hz screens at this point. It's not clear whether that will also enable the always-on display feature that has also historically been exclusive to the iPhone Pro, but the fluidity upgrade will be nice regardless.

Aside from that, there aren't many specific improvements we've seen reported on, but there are plenty we can comfortably guess at. Improved front- and rear-facing cameras and a new Apple A19-series chip with at least the 8GB of RAM needed to support Apple Intelligence are both pretty safe bets.