Why LA Comic Con thought making an AI-powered Stan Lee hologram was a good idea

Late last week, The Hollywood Reporter ran a story about an "AI Stan Lee hologram" that would be appearing at the LA Comic Con this weekend. Nearly seven years after the famous Marvel Comics creator’s death at the age of 95, fans will be able to pay $15 to $20 this weekend to chat with a life-sized, AI-powered avatar of Lee in an enclosed booth at the show.

The instant response from many fans and media outlets to the idea was not kind, to say the least. A writer for TheGamer called the very idea "demonic" and said we need to "kill it with fire before it’s too late." The AV Club urged its readers not to pay to see "the anguished digital ghost of a beloved comic book creator, repurposed as a trap for chumps!" Reactions on a popular Reddit thread ranged from calling it "incredibly disrespectful" and "in bad taste" to "ghoulish" and "so fucked up," with very little that was more receptive to the concept.

But Chris DeMoulin, the CEO of the parent company behind LA Comic Con, urged critics to come see the AI-powered hologram for themselves before rushing to judgment. "We're not afraid of people seeing it and we're not afraid of criticism," he told Ars. "I’m just a fan of informed criticism, and I think most of what's been out there so far has not really been informed."

"It's unfortunate that a few people have really negative things to say about it, sight unseen, just the level of it being a concept," DeMoulin continued. "It's not perfect. I'm not sure something like this can ever be perfect. But I think what you strive to do is feed enough information into it and test it enough so that the experience it creates for the fans is one that feels genuine."